A Story of Publishing
Estetica was founded in 1946 by Mino Pissimiglia in Turin and was the first beauty magazine targeted at both hairstylists and their clients. It quickly became the leading Italian publication in the industry. In 2023, Estetica underwent a relaunch and became EsteticaHair: a new – interactive – way to experience industry news: The QR codes on the magazine’s pages are easily accessible via smartphones and tablets and offer readers additional multimedia content (photos, video galleries, collections…). The magazine is published in 19 editions and distributed in more than 50 countries worldwide, with a circulation of over 400,000 copies. Other publications by Edizioni Esav include Allure, a beauty magazine for the perfume industry.
Web: Yesterday, Today, and Tomorrow
Since its founding, Edizioni Esav has never stopped growing and innovating. In 1996, the publisher launched the first professional online portal, Estetica.it. Since the mid-2000s, online activities have steadily increased. Today, Estetica Online unites eight professional websites (in Italy and worldwide) with hairstylist topics and extensive activities on the major social media platforms.
